The Wild Grape imports wines of distinction from South Africa to select American markets. Founded in April of 2004, our goal has always been to find wines that make consumers say, “I get it”.

“I get it”, simply, is when a consumer puts his or her nose to the glass, tastes and says, yup… I get it.. It could be one or a combination of varietal, terroir, fruit and minimalist winemaking that is different for every consumer, but ascertained by each consumer universally. From a $10 Syrah that shows classically old-world, to a Merlot that competes against some of Bordeaux’s elite for a third of the price or less, our goal is to put the “I get it” factor into every bottle of wine sold with the Wild Grape logo on the back.

Consumers should care about importers because it appears that the American wine drinker is predominantly driven by few forces – labels, ratings and reviews. In a world where mass produced wines made by massive companies drive the industry, the importer should be seen as the place to look for “outside the norm”. We look at ourselves as “selectors” of product that differentiate ourselves from what’s in the market. People like Joe Dressner, Neal Rosenthal, others and hopefully The Wild Grape are creating a community of consumers who look for the back label of a wine bottle to see who the importer is. The trust relationship with the consumer exists with the Importer… that’s what these guys do, that’s what we’re trying to do. We work every day with our distributors, retailers and restaurants to build that community so that when a “trusted source” consumer walks into a retail establishment, someone says, “hey, I know your tastes, try this wine from The Wild Grape.”